Digital Marketing Total Front Page
Digital marketing, aka online marketing and internet advertising, uses the web to deliver persuasive marketing messages to consumers. Digital marketing includes search engine optimization, search engine marketing, social media marketing, email marketing, display advertising, and mobile advertising. Like other advertising media, online advertising involves a publisher who incorporates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. As an innovative company in digital marketing Total Front Page has developed a new technology, also called Front Page. Front Page is a unique technological process that allows a business to appear in the auto-complete boxes, and in every organic listing on the first page of Google and Bing.
Search engine marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored, or paid, results and organic (non-sponsored) results based on a web searcher’s query. Search engines may use graphical cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.
Search engine optimization, or SEO, attempts to improve a website’s organic search rankings in SERPs by increasing the website content’s relevance to search terms. Search engines, like Google and Bing, frequently update their algorithms to penalize poor quality sites that try to use black or gray hat techniques to artificially improve their rankings, making optimization a moving target for advertisers. Google in particular is all about user experience and influence. SEO companies have multiplied in recent years.
Sponsored search, or Pay-Per-Click (PPC), allows advertisers to be included in the sponsored results of a search for selected keywords, usually at the top bottom of the organic listings Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Today’s search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.
Social media marketing is commercial promotion conducted through social media websites and apps. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles on places such as Facebook, Twitter and Tumblr. With Google’s most recent algorithm update, their social media site, Google Plus has become ever more relevant to social media and SERP results.
Online innovation is king, and as an innovative company in digital marketing Total Front Page is a game changer. The technology is like no other in the world.
