Search Box Optimization – A Legitimate Option

Search Box Optimization (SBO) is a nasty term to many in business world.   Based on history of the term, it’s easy to see why.  SBO has been synonymous withsearch box optimization black hat manipulation of the auto-complete box results, by use of proxies, excessive typing of search terms, backlink farms and other black hat techniques.  These techniques worked – up to a point.  The main point is that Google is way too smart to allow that to happen.  Their algorithms and scanning methods do not suffer fools gladly.   Those companies, or individuals that use these methods of SBO were quickly out of business – some even prosecuted.  Stories about past SBO nightmares have left a bad taste in the mouths of marketers and business owners alike.  Whenever they hear that term SBO, they immediately discount its validity  or effectiveness.

Search engine optimization (SEO) has been around in some form since search engines came on the scene.  It‘s easy to understand the concepts, even if the results are most times less than robust.  SEO, and its monetized partner, Pay-per-click (PPC), have been the only frame of reference for digital marketing for all of that time.  SBO has been the black sheep and not spoken of in polite company, due to the small amount of legitimate information about SBO, and, of course, the history.

Fortunately for business owners, that has changed.  SBO can now be accomplished using white hat techniques.  A business can appear in the auto-complete, either alone or with a given keyword phrase.  There is a digital marketing company that has cracked that code, to use an overworked cliché.  How, you ask?  They reveal some of their methods, although others ae proprietary.  Once keyword phrases are selected with a client, focused SEO techniques re employed when creating content. The entire keyword phrase, including the business name or tag, is placed in all content created, from blogs and press releases, to videos and directory listings. A must for Google, relevant and authoritative backlinks are an essential ingredient.  Additional methods, as mentioned earlier, are proprietary and will not be revealed here.

So, how do we know that these proprietary methods are not black hat and will not incur the wrath of Google?   The answer is simple – Google itself.  As mentioned, Google’s algorithms and monitoring tools are extremely vigilant.  Any digital marketer that violates their strict rules will not be in business long. There are a number of sources on the web, should one care to search, that describe the results of trying to trick Google.

So, who is this digital marketer that has given SBO a new, legitimate life?  Total Front Page is currently the only firm in the world capable of applying white hat techniques to search box optimization and yielding incredible results. Find out more here.

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Digital Marketing Total Front Pagedigital marketing

Digital marketing, aka online marketing and internet advertising, uses the web to deliver persuasive marketing messages to consumers. Digital marketing includes search engine optimization, search engine marketing, social media marketing, email marketing, display advertising, and mobile advertising. Like other advertising media, online advertising involves a publisher who incorporates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.  As an innovative company in digital marketing Total Front Page has developed a new technology, also called Front Page. Front Page is a unique technological process that allows a business to appear in the auto-complete boxes, and in every organic listing on the first page of Google and Bing.

Search engine marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored, or paid, results and organic (non-sponsored) results based on a web searcher’s query. Search engines may use graphical cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.

Search engine optimization, or SEO, attempts to improve a website’s organic search rankings in SERPs by increasing the website content’s relevance to search terms. Search engines, like Google and Bing, frequently update their algorithms to penalize poor quality sites that try to use black or gray hat techniques to artificially improve their rankings, making optimization a moving target for advertisers. Google in particular is all about user experience and influence. SEO companies have multiplied in recent years.

Sponsored search, or Pay-Per-Click (PPC), allows advertisers to be included in the sponsored results of a search for selected keywords, usually at the top bottom of the organic listings Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Today’s search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.

Social media marketing is commercial promotion conducted through social media websites and apps. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles on places such as Facebook, Twitter and Tumblr. With Google’s most recent algorithm update, their social media site, Google Plus has become ever more relevant to social media and SERP results.

Online innovation is king, and as an innovative company in digital marketing Total Front Page is a game changer. The technology is like no other in the world.

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