The key to marketing your online business website is to get in front of customers. There are many ways to do this. You can immediately get in front of customers looking for your product or service by utilizing pay-per-click campaigns. With pay-per-click, you pay to put yourself on the front page of the search results. Every time someone clicks on your ad, you pay an amount close to the bid price you selected for your ad.
Most people click results in the organic section of the page, so being on the first page of the natural listings for the popular search terms can be a great way to bring you traffic. The problem is that even though you are on the first page, you are still on a page with about 20 other companies – all trying to get the attention of the customer.
Now you can get your name in front of every customer searching for your product or service by being in the search box. This is called Search Box Optimization. Every time someone searches your most popular keyword phrase, your name will appear as a suggestion by Google and Bing.